Design Team – Samiksha Khanna | Upneet Kaur | Saalanki Saraf
A visual representation of calm and rejuvenation, standing bold and distinguished, as a brand should be.
Client- Sureena Chowdhri
A visual representation of calm and rejuvenation, standing bold and distinguished, as a brand should be.
Design Team – Samiksha Khanna | Upneet Kaur | Saalanki Saraf
Client- Sureena Chowdhri
Detailed Information
| Area | Location | Project | Status | Client | 700 sqft | 100 feet Road, Chattarpur, New Delhi | Retail Design | Completed in 2021 | Sureena Chowdhri |
|---|
The 700 sq.ft space has been washed with a monotone colour palette to achieve a beautiful backdrop, complimenting and not overshadowing the bright and lively colours of Sureena’s Indian clothing line. The design approach we used here is earthy and minimalistic, making it an experiential store, detached from the traditional viewing of an Indian clothing store.
The facade of the store, finished in rust colour, adorned with the gold signage and flower beds on either side of the entrance, stands bold and beautiful in the lanes of Dhanmill, giving the store character and making it stand out as an experience.
Once inside the store, a curved feature wall, further punctured with niches and the brand name welcomes you and sets the mood for the entire store with walls curved and rounded at the edges to retain the softness and femininity of the brand. These wall are adorned with textured paint and stands seamlessly on the muted floor tiles. To accentuate the interior more, all articles of clothing are made to hang from slim golden rails, affixed away from the walls, adding depth, drama and fulfilling the purpose of the space. The back of the store houses 2 changing rooms, each fronted with muted colour curtains and segregated by a beige herringbone patterned flooring.
With a focus on materiality, structure and the designer’s garments, we wanted the clothes to speak for themselves and interior design to be a medium to make it happen.
With a simplistic yet striking approach, the use of beige and gold throughout the store ties together the entire space with warmth, elegance and makes the perfect backdrop for our main purpose, selling clothes.
